Knowing where the market is going .

As consumers continue to transition their buying power to the online marketplace, companies that have the greatest strategic position are poised to capture the largest share.

Health & wellness segment dominated the global market with the largest market share of around 36% in 2022. The growth of the health and wellness segment is mainly driven by the increased prevalence of chronic disorders among the global population. 

Consumers' sedentary and hurried lifestyles have led to an increase in stress, anxiety, cancer, diabetes, and other health problems. Furthermore, a lack of a suitable diet has resulted in a lower intake of key nutrients and minerals needed for the human body's healthy and active functioning. This has resulted in a rise in the adoption of health and wellness products including vitamins & supplements, and other nutritional products.

In the global market, the cosmetics and personal care segment is expected to witness a lucrative CAGR of 7.4% on revenue basis. Rising awareness of skincare routines, growing innovations in sustainable and green cosmetics are opening up new potential for business expansion and are major drivers propelling the growth of the segment.  

We leverage these trends by partnering with a select network of suppliers, who offer exclusive product lines in the areas of health, beauty, homecare & personal care, with a direct-to-consumer profit-sharing model in the e-commerce space. Our approach helps the suppliers establish a dedicated customer base both online and offline.

Learn More... sources: grandviewreasearch.com